The DiversiTee’s Be You Here campaign was created to celebrate minority/diverse groups at United Wholesale Mortgage, as well as a year-long campaign to support the initiative and the charitable aspect behind it. For each shirt sold, the money would go to a local charity that supported that specific shirt’s culture/cause. The campaign consisted of social assets, promotional flyers, infographics behind the design, monthly feature videos, and photography.
Meticulous research was involved in designing the 11 different shirts. Every piece of the design is meaningful and more than stereotypical ideas of the culture or cause.
Art Director: Matthew Nguyen
Copywriter: Janet Muir, Greg Gersabeck
Photographer: Mark Kocina, Jesse Brown, Chelsea Kimbrough
Social Media Manager: Brendan Buffa, Jackie Kelly
Marketing Coordinator: Alex Linares
Article for Between the Lines Newspaper - distributed regularly throughout Michigan with additional distribution at all major PRIDE events Motor City Pride. This is Michigan’s award-winning bi-weekly source for LGBTQ+ news, context, community, and entertainment. The focus was on our DEI initiatives and United Pride Resource Group. My responsibilities included finding current team members, art directing the photoshoot, and designing the article itself.
Art Director: Matthew Nguyen
Copywriter: Greg Gersabeck
Photographer: Mark Kocina
Marketing Coordinator: Alex Linares
This brand guideline was created for our internal partner company – BeAMortgageBroker.com. This was created to help keep the brand consistent as we worked on building the brand.
The digital team within United Wholesale Mortgages requested a guide to have a consistent look and feel to their content as well as create more related and personalized moments with their audiences. The overall goal was to create and develop a brand style guide that depicts which fonts to use in the stories, colors, and background templates for certain categories they often share.
At United Wholesale Mortgage, we offered brokers assistance in building social media posts that they can utilize for free. The tool is called Brand 360. Brand 360 supports broker business growth by helping them stay connected to past clients and market their brand. Every month, each designer had the task of creating up to 6 different and unique social posts with different messaging determined by the Digital Marketing Team. We were given creative freedom to express the message as we saw fit.
UWM Women’s Month Campaign. Through a strategic and subtly organic approach, we wanted to develop a series of internal and external communications, and digital and social campaigns including a high profile event (leadership roundtable) featuring UWM female executives and Detroit area female executives within high profile industries.
Assets include banners hung along the bridge between the campus buildings, social posts and internal communication pieces.
Art Director: Matthew Nguyen
Copywriter: Christopher Cannon
Photographer: Mark Kocina
Social Media Manager: Jackie Kelly
Marketing Coordinator: Alex Linares
